KidStrong is a kids training programme for kids from 18 months to 11 years old. Focusing on cognitive, physical and character development, they run weekly classes at their centres across the US. These classes are delivered by trained Coaches informed by a monthly curriculum curated by an expert team.
My work typically involves the creation of websites, digital products, software prototypes, animations and more.
My real strength tends to be around the ideation and prototyping stage of products. I have helped many clients realise their ideas and bring them to life. This informs stakeholders on what they are getting, allows for focused and effective user testing, and is invaluable in informing engineering on what to build.
I joined the newly formed technology department tasked with creating digital products to support the business and enhance the experience for customers. Using human-centered design I helped set up a design team, and create three distinct, successful apps.
Assisting coaches in class and delivering consistent, memorable experiences.
Supporting and improving daily operations.
Enhancing the experience for parents.
I joined the newly formed technology department tasked with creating digital products to support the business and enhance the experience for customers. Using human-centered design I helped set up a design team, and create three distinct, successful apps.
To assist coaches in class and deliver consistent, memorable experiences.
To support and Improve daily operations.
To enhance the experience for parents.
With three distinct digital products across different platforms, maintaining visual consistency was paramount. I oversaw the development of the design system covering mobile, tablet, and TV interfaces.
In the first year, I worked solo, developing three digital products concurrently. As the workload grew, we expanded the team to three designers, whom I managed and mentored.
The apps I designed for KidStrong over the last three years. Each serving a different audience but working together to improve business performance, and client experience.
KSTV is a visual aid that delivers the curriculum of content to kids. It also assists the coach in delivering consistent, memorable classes, every day, across the franchise.
Explore project
When I joined KidStrong, classes and kids progress were managed on paper cards. I designed an app that is now used to manage day to day operations for all centres, revolutionising the quality of experience for staff and customers.
Explore project
To support the weekly programme I designed an app for parents, giving them access to their kids progress, sending them class photos, and many other features.
Explore projectUX Design
Product design
Prototyping
Animation
User research
Design leadership
Figma
Adobe Creative suite
Rive
Proto.io
WebFlow
Cinema 4D
