KidStrong

Contract, 2021 - 2024

Contribution

Product Design

Research

Design Strategy

Design leadership

User engagement

The Challenge

Transforming a bricks and mortar franchise with design and technology

Use design to enhance the product for staff and customers

Improve business operations

Instil and maintain design consistency

Based in Dallas-US, KidStrong is a science-based kids training program designed to help parents raise strong, confident, high-character kids. With over 120 centres across the US, and 44,000+ paying members they are an extremely successful and rapidly growing franchise.

Overview

Identifying where digital can help a bricks and mortar franchised business.

KidStrong is a kids training programme for kids from 18 months to 11 years old. Focusing on cognitive, physical and character development, they run weekly classes at their centres across the US. These classes are delivered by trained Coaches informed by a monthly curriculum curated by an expert team.

Design consistency

Creating a design system.

With three distinct digital products across different platforms, maintaining visual consistency was paramount. I oversaw the development of the design system covering mobile, tablet, and TV interfaces.

Design leadership

Managing and running a team through design mentorship.

In the first year, I worked solo, developing three digital products concurrently. As the workload grew, we expanded the team to three designers, whom I managed and mentored.

Three very different products

The apps I designed for KidStrong over the last three years. Each serving a different audience but working together to improve business performance, and client experience.

KSTV

TV App, Unity

The second coach on the floor.

KSTV is a visual aid that delivers the curriculum of content to kids. It also assists the coach in delivering consistent, memorable classes, every day, across the franchise.

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The Coach App

iPad App, Flutter

Managing and running the experience.

When I joined KidStrong, classes and kids progress were managed on paper cards. I designed an app that is now used to manage day to day operations for all centres, revolutionising the quality of experience for staff and customers.

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KidStrong Parent

Mobile App, Unity, iOS, Android

Enhancing the experience for parents

To support the weekly programme I designed an app for parents, giving them access to their kids progress, sending them class photos, and many other features.

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