Andy Lafferty
I started my career crafting Flash websites in 2004. Joining UsTwo in London in 2008, I shifted to designing interfaces and content for mobile phones. The launch of the iPhone in 2009 sparked my transition to digital product creation. In 2018, I moved into contracting, gaining broad experience in product design, covering research to design systems.
I have been fortunate to have worked with a broad range of clients giving me experience in the following sectors:
Fintech
Education
Eco-friendly tech
Game Design
E-commerce
Marketing Campaigns
Internal Communications
Experiential Installations
My work typically involves the creation of websites, digital products, software prototypes, animations and more.
My real strength tends to be around the ideation and prototyping stage of products. I have helped many clients realise their ideas and bring them to life. This informs stakeholders on what they are getting, allows for focused and effective user testing, and is invaluable in informing engineering on what to build.
I've had the privilege of collaborating with a diverse range of clients, gaining experience across various sectors, including:
Fintech
Education
Eco-friendly tech
Game Design
E-commerce
Marketing Campaigns
Internal Communications
Experiential Installations
My work spans the creation of websites, digital products, software prototypes, animations, and more. I excel in the ideation and prototyping stages of product development, where I've helped numerous clients bring their ideas to life. This process informs stakeholders on what to expect, facilitates focused user testing, and provides invaluable guidance to engineering teams on what to build.
UX Design
Product design
Prototyping
Animation
User research
Design leadership
Figma
Adobe Creative suite
Rive
Proto.io
WebFlow
Cinema 4D
"Andy is a remarkably versatile designer and a true team player. Over the years, we've collaborated to bring KidStrong's apps to life – from mobile interfaces to TV experiences. His creative contributions extend far beyond our core products, shaping everything from jerseys to marketing materials. I'm very proud of what we've built together. Andy's influence will be positively felt by thousands of KidStrong kids for years to come!"
CTO, KidStrong
"Words can’t capture the impact Andy has made on me personally and professionally. Andy took a genuine interest in how I wanted to grow as a designer and created a space that allowed me to do so. He continuously validated and affirmed my work and effort, pushed me to expand my thinking, put my learning and development at the forefront, and has always made me feel like I belong in this field. I feel very lucky to have gotten to learn from him and work with him, the value and care he brings not just to his work but to those he works with can’t be overstated."
UX designer, KidStrong
“Andy is super talented and a joy to work with. He can take your raw ideas and shape them into something beautiful. He is also very easy to work with, which is a great trait for a designer. I hope we get to work together again.”
CEO & Founder, KidStrong
"Andy helped us redesign our whole app, taking it from an MVP to something much more useable. We have some quite complex customer interactions within the app but Andy got to grips with these really quickly to make it much easier for the user to understand from the start."
Sustainability business leader, Evergreen Energy